A tool for corporate communication
The corporate typeface, along with the company’s logotype and colors, is a crucial component of the corporate identity. It communicates with the customer on a subtle but important level conveying the company’s core message. There are several reasons for the growing demand for custom, tailor-made typefaces: they share the same language as the rest of the branding program of a company, guarantee the process of exchanging information both internally and externally, and allow for the company’s expansion at no extra licensing charges.
The first step
Tailored typefaces fall into two categories; each with distinct advantages. They can be modified retail typefaces or they can be completely new designs. Our first task at TypeTogether is to work closely with companies in order to understand their needs and provide them with the appropriate solution.
Tailored typefaces will be consistent with the rest of a company’s branding program. In many cases, a complete typeface is developed out of the logotype lettering.
Styles and Variables
If a typeface was developed from a logotype, it is often necessary to add more styles and create a complete type family (Bold, Italic, Small Caps, etc)
Custom typefaces are conceived to cover all the languages that a company requires according to its geographical disposition and expansion plans. Often this involves the development of multiple alphabets and support for complex writing systems.
They are thoroughly tested in the software applications that the company uses in its day-to-day tasks in order to guarantee complete compatibility.
They are delivered in the necessary font formats enabling them to work under the different operating systems the company uses.
They must allow for correct and smooth rendering on multiple media formats, from brochures and signs to computer screens.