The task of a type designer is demanding and requires maximum attention to detail. Essentially, it consists of thinking about a style of letter that reflects the message to be communicated; drawing symbols at the highest possible quality; including all of the required characters (sometimes several hundreds); avoiding confusion between symbols; verifying that the spacing between characters is optimal; considering that the finer features are not lost in printing or on the screen; and performing technical adjustments which permit the use of the typefaces they design on any computer.

LetraCase is a graphic design studio that specializes in the creation of typefaces. Our main clients are businesses and institutions whose needs imply resolution of communication problems by means of typography, as well as graphic designers searching for typefaces that evoke the characteristics of products or services for which they develop projects.

LetraCase was founded by Cristóbal Henestrosa and Raúl Plancarte, who, working together as well as separately, have developed typographic systems for important businesses and institutions, such as the Fondo de Cultura Económica, the publishing group Expansión, Comex, Gandhi Bookstores (Librerías Gandhi), and the Federal Government of Mexico.

Biographies

 

C

RISTÓBAL HENESTROSA (1979) is a graduate in Graphic Communication from the Escuela Nacional de Artes Plásticas at the Autonomous University of Mexico, possesses a master’s degree in Typographic design from the Centro de Estudios Gestalt and also possesses a diploma in Type Design from The Cooper Union. His type families have been prizewinners of the Type Directors Club in New York. He is the author of Espinosa: Rescate de una tipografía novohispana (2005) and coauthor of Cómo crear tipografías (2012), as well as professor of typography and alphabet design at the Escuela Nacional de Artes Plásticas.

R

AÚL PLANCARTE (1980) is a specialist in typography and brand design. He is a graduate of the master’s program in Typographic Design at the Centro de Estudios Gestalt and also possesses a diploma in Typography from Ceadmex. He has obtained widespread recognition and notoriety for his work in the Latin American typographic biennials Letras Latinas and Tipos Latinos, and first place in the Premio a! Diseño contest in the categories of typeface (2007 and 2009) and logo design (2009 and 2011).